The Shine tee shirt campaign was a huge success helped by Verge and its NZ retailers to bring awareness to the nation’s largest domestic abuse organisation. Raising $60,000 and a 20 per cent increase in calls to the Shine Helpline.
The fashion tee shirts were sold through NZ Verge retailers from October to December 2011 with 100 per cent of profits going to Shine. The funds will go towards further increasing awareness of the Helpline among the 40 per cent of abused women that have reported not being able to find any help or support when they needed it most.
Following the success of the campaign, Ian Webster, Verge Design Director, encourages other New Zealand businesses, to step up and work to reduce what he perceives to be one of the country's most critical problems.
For details about Shine, visit www.2shine.org.nz